Getting a chatbot to interact with end-users is harder than it looks.
Today’s customers are comfortable using text messaging apps and voicebots to talk to brands. In China, chatbots on WeChat already let users pay invoices, order taxis or even reserve karaoke stations. Every day, millions of people now say hello, goodbye and even thank you to what are essentially machines.
For chatbots to be visible for this new class of user, it is important to combine a range of new technologies so that brands can maintain a high-quality conversation with their users, with the right answers for the right questions and the right context.