My Sulli

Columbia University, Teachers College | United States

Heidi Son | Evelina Wongosari | Minh Le | Xin Guan

With the advent of social network services, virtual platforms instigated a new form of youth participatory culture, but the repercussions of these progressive communication modes have not been thoroughly assessed due to the focus on the advantages of technological innovation. The areas that grave consequences can be noted are in the “playgrounds” of our youth. 54% of teens have witnessed cyberbullying online, and among them 39% have reported in observing these occurrences on facebook, while the remaining percentage attributed Youtube, Twitter, and Instagram as other cyberbullying locations (Cox, 2014).These virtual playgrounds ranging from Facebook, Twitter, Snapchat, Instagram, and many more social network services have become a mining zone for perpetrators of crime. Teenagers, adolescents who are sensitive to peer recognition and pressure are victims of the perpetual written abuse and attacks (Schneider et al., 2012). It has been found that over 50% of cyberbullied individuals are also victims of offline bullying cases in school (Schneider et al., 2012). Thus, these potential overlap of cyberbullying and traditional bullying cases have complicated evaluating preventative measures by teachers and school administrators. The pace at which cyberbullying cases have escalated to 88% over the course of 2011-2016 according to NSPCC due to the ease at which the bullies maintain anonymity and on how accountability is harder to trace back to these individuals. In most cases, cyberbullying can be defined as insulting criticisms and harassment online via the internet, emails, and mobile communication devices (Vandebosch & Van Cleemput, 2008). The power differentials that are apparent in traditional bullying forms in most cases are hidden under the veil of anonymity in cyberbullying (Mark & Ratliffe, 2011). Cyberbullying has escalated on widespread scale in the past decade among adolescents through social media. This problem is critical for society due to the fact that the youth feel helpless in the face of such online abuse that occurs beyond the school environment. My Sulli is an AI chatbot for popular social media platforms that responds 24/7 to teenagers who are dealing with cyberbullying problems in order to help relieve their pressure and emotional distress.