Smart Mobility turns context into direct and sustainable business advantage. The root of this advantage lies in your ability to identify what contextual data you own, and then to capitalize on it.

- How can you exploit these context streams in new ways to change behavior?

- How can you enable people to do things they have never done before - things that will generate direct and sustainable revenue for your organization?

“By 2015, context will be as influential to mobile consumer services and relationships as search engines are to the Web. The most powerful position in the Mobile business model will be the context provider. Because of the value that can be controlled, many vendors will grasp for this position. “

Gartner, Predicts 2011: IT Opens Up to New Demands and New Outcomes

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Read the article from Wired Magazine here

Read the article from Computer World here        

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